It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard. Why is that? Well - a promotional lanyard belongs to that bag of tricks a marketing person uses to promote their business. Technically known as promotional marketing products, they can be rather serious gadgets or as silly as one can think of.
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